贝琳达康德，西班牙Málaga市场专家
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贝琳达康德

验证专家  in 市场营销

市场营销专家

位置
西班牙马拉加
至今成员总数
2023年8月30日

With over nine years of cross-functional experience, Belinda is a top-notch marketing expert. 专注于B2B和B2B SaaS营销, 过去十年，她一直在推动切实的KPI增长, 对收入贡献巨大, 品牌, 和定位. 专注于数据驱动的见解, Belinda successfully crafted global marketing strategies that are customer-centric, 可以实现的, 和盈利能力.

公共关系(PR)品牌战略社交媒体文案内容创作内容营销策略内容策略营销策略增长的市场营销电子邮件营销社交媒体管理搜索引擎优化(SEO)产品营销HubSpot的事件营销整合营销竞争对手分析B2B营销策略客户成功销售文案营销预算策划线下SEO网络研讨会Hootsuite

项目的亮点

的B2B博客
Led the creation, distribution, and management of all B2B blogs for Dacadoo.
内容中心
Designed and executed a new inbound initiative called the 内容中心.
产品营销视频
Designed and managed the production of a product marketing video for bottom-of-funnel领导.

专业知识

采购渠道B2B潜在客户生成内容营销数字营销增长的市场营销市场推广(MarCom)营销领导写作 & Editing

工作经验

营销总监

2023年至今
Gimmonix
  • Orchestrated a highly successful revamp of the marketing strategy, aligning it with organizational goals and driving significant performance improvements.
  • 在市场参与度指标上实现了106%的增长, showcasing my ability to produce and distribute effective marketing content.
  • Designed comprehensive go-to-market plans for two products and led all product marketing efforts.
  • 处理公关活动和活动策划. 协调贸易展览，提高品牌知名度和定位.
  • 推动所有内容营销活动, 包括社交媒体, 邮件, 网站, 营销抵押品, merch, print, 雇主品牌, 合作伙伴营销活动.
  • Tracked return on investment (ROI) diligently and managed budgets meticulously, ensuring efficient resource allocation and maximizing the return on marketing investment.
  • 管理所有撰稿人和机构, effectively leveraging their expertise to optimize outcomes and deliver impactful campaigns.

全球营销总监

2022 - 2023
Dacadoo
  • Led and scaled a worldwide marketing operation consisting of a skilled in-house team of regional marketing managers in NOAM, APAC, 和EMEA, 加上外部机构和自由职业者的网络.
  • Streamlined and optimized the marketing funnel for maximum impact and efficiency.
  • Pioneered online and offline 铅一代 techniques and growth hacking to achieve outstanding results, 包括会议, events, 以及所有的在线渠道.
  • Utilized customer insights and market research to inform and adjust the marketing strategy, resulting in optimized customer journeys and increased conversion rates.
  • Managed ROI and budget to ensure maximum return on investment and financial accountability.

内容营销经理

2020 - 2022
Dacadoo
  • 通过多渠道战略发展品牌规模增长, leveraging a data-driven approach to maximize impact and efficiency.
  • Produced and revitalized an extensive range of product 营销抵押品 tailored to ideal customer profiles, leveraging content marketing strategies to empower sales teams with effective sales enablement resources.
  • Crafted and executed successful SEO initiatives that significantly increased 网站 visibility and organic search conversions.
  • Supervised the development and publication of all marketing content, 包括白皮书, blogs, 文章, 奖状, 客户成功案例, 和视频, 确保与品牌信息和营销目标保持一致.
  • Managed the localization of all marketing content in 15+ languages for 网站 and in-app content.
  • Conducted in-depth competitor research to stay ahead of the curve and inform marketing strategy, ensuring the organization stayed ahead of the competition and maximized market opportunity.
  • 利用Hootsuite进行有效的社交媒体管理.

数字营销和公关主管

2015 - 2019
时髦的垃圾
  • Developed and executed strategic marketing and content initiatives to support growth within UK and EU markets.
  • Scaled content efforts and engagement with target audiences to drive brand recognition and thought leadership and build relationships.
  • 实施有效的页面内和页面外SEO策略, 包括链接建设, 关键字研究, 竞争对手分析, resulting in increased 网站 authority and improved search engine visibility.
  • Led market research and data analysis to inform marketing strategies and tactics.
  • Built and maintained strong relationships with media and industry influencers to increase brand exposure 和定位.
  • Collaborated with cross-functional teams to develop integrated marketing plans that delivered business objectives and drove growth.

市场营销和公共关系顾问

2014 - 2015
自由的客户
  • 提供专家营销, brand, and PR consulting services to a diverse range of clients in the UK, delivering results that exceeded expectations and drove business growth.
  • Developed and executed data-driven marketing strategies aligned with clients' business goals, 利用对目标受众的深刻理解, 市场趋势, 以及顾客行为.
  • Managed and optimized various online and offline marketing channels, 包括社交媒体, email, events, and PR.
  • Provided in-depth training and coaching to in-house marketing teams, equipping them with the skills and knowledge to drive results and deliver best-in-class marketing campaigns.
  • 进行市场调研，为营销策略提供信息, staying ahead of industry trends and anticipating shifts in customer behavior.
  • 交付可衡量的结果, 包括增加网站流量, 铅一代, 和收购, 并持续超过kpi.

的B2B博客

http://www.dacadoo.com/dacadoo/b2b-blog/

Led the creation, distribution, and management of all B2B blogs for Dacadoo.

Dacadoo is a Swiss B2B SaaS that develops technology solutions for digital health engagement and health risk quantification. 为全球企业客户提供服务, B2B博客是特定于行业的, utilizing a specific tone of voice I crafted to appeal to those niche audiences.

内容中心

http://www.dacadoo.com/dacadoo/content-hub/

Designed and executed a new inbound initiative called the 内容中心.

Dacadoo is a Swiss B2B SaaS operating within healthtech and insurtech solutions. The 内容中心 is a gated content effort to drive more inbound leads. 尝试不同的内容类型和格式, 这一非常成功的举措推动了mql和入站流量.

产品营销视频

http://www.youtube.com/watch?v=udByuIDe6Go

Designed and managed the production of a product marketing video for bottom-of-funnel领导.

Dacadoo is a Swiss B2B SaaS operating within healthtech and insurtech industries. This product video highlights the benefits of accessing their Digital Health Engagement Platform for insurers.
2009 - 2012

公共关系专业(荣誉)学士学位

贝德福德大学-贝德福德，英国

2022年10月至今

认证数字营销专家-战略和规划

数字营销学院

Core

市场营销, 市场推广(MarCom), 品牌战略, 公共关系(PR), 战略营销, 数字营销, 营销策略, 内容营销, 营销领导, 内容营销策略, 社交媒体, 网络营销, 文案, 内容策略, 数字营销策略, 社交媒体策略, 写作 & Editing, 内容创作, Content, LinkedIn营销, 产品营销, 电子邮件营销, 付费广告, 搜索引擎优化内容, 搜索引擎优化(SEO), 社交媒体管理, 营销自动化, 市场营销组合, LinkedIn的广告, 营销预算, 品牌, 搜索引擎优化工具, 社区管理

平台 & Tools

采购渠道, HubSpot的, HubSpot的 市场营销 Hub, Google 分析, Mailchimp, CRM Systems

商业模式

企业对企业(B2B)， SaaS产品营销，B2B, B2C

Other

B2B潜在客户生成, 增长的市场营销, Blogs, 内容写, 讲故事, 预算, 团队管理, 事件营销, 事件管理, 网站管理, 销售场地, 球场上甲板, WordPress, Trello, Jira, Semrush, 让用户, 大数据, 分析, 人员管理, 销售支持, Salesforce, 定位, 在线研讨会, Hootsuite, 品牌定位, 本地化

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